Second Screen Data Collection
Nearly everyone has a mobile device with them at all times.
Registrix has developed the ability to be able to use that mobile phone as a data collection device that will allow the viewer to scan the above QR code and enter the requested data.
After the viewer clicks the button on their mobile device, they video then unlocks and they can watch.
Why would you want to do this ?
One reason is that this service can invoke the GPS location of the phone and verify that the user is in a Geo-Fenced area.
Another reason is the development of TVos apps. Entering data on a TV with a remote control sucks. This method makes it really easy to enter.
Digital Signage Advertising. The ability to have a potential consumer be able to scan the code and select what they want to view.
Data Collection about the device that is used.